Authentic Traditional Texas Brisket Dry Rub

In a medium bowl, combine the brown sugar, smoked paprika, black pepper, kosher salt, chili powder, garlic powder, onion powder, ground cumin, and cayenne pepper.

Use a fork to mix the ingredients until they're thoroughly combined and the mixture is uniform.

Sprinkle the rub generously on your brisket, making sure to coat all sides evenly. Massage it into the meat. You can use the rub immediately, or let the meat sit with the rub on for up to 24 hours in the fridge before cooking for deeper flavor penetration.

Store any leftover rub in an airtight container in a cool, dry place for up to six months.